German shoemaker Albert Messmer was the first to realize the lack of traction on a wet football (soccer) pitch. He created the first football cleat that was the foundation to what has become hummel, a performance footwear company. 81 years later, hummel had become the official sponsor of the Danish National Soccer Team and was worn by the Royal Family. 2010 marks the launch of the hummel in North America.
hummel will be available at Off The Hook.
hummel 1923
February 10th, 2010 0 comments
Saturdays
January 25th, 2010 4 comments
I’m pretty much the only person who comes in the office on Saturdays. I guess it shows how much work I need to catch up on every week. My office space is a mess because I share it with boys. Everytime I clean it up, it ends up worse a few days later.
No Sleep
January 9th, 2010 2 comments
It’s time for me to get back on my work mode. I need to juggle being an intern, a full-time student, work, and booking season for the next few months. This means longer days and less sleep. It’s okay, some of it is all fun for me. Like the Nike Fall 2010 booking I just went to. Dang I wish I could show you previews of an upcoming Tier Zero shoe…
Pick Ups
December 7th, 2009 0 comments
Recently picked up these goods from work. In case you didn’t know, Porter is now available at Off The Hook.

sew in love
July 22nd, 2009 0 comments
Hearty girls along with Married To The Mob and Hellz Bellz are presenting a party at Suco Lounge. I wish I could be there but I’ll be in Boston that day. When the Hearty girls are involved, you know it will be good. They are natural party hosts. Besides, Montreal is lacking love for the female side of things in our industry.
RVSP to win@heartymagazine.com for guestlist and a chance to win 250$ shopping at Off The Hook.

Over the weekend
July 17th, 2009 0 comments
There will be no sleep for me this weekend.


A Face Lift
July 17th, 2009 0 comments
Tupperwareunit.com got a new look. A little less about the girl’s lifestyle and a little more about news and products in the Montreal streetwear scene.

Toronto day 2
July 10th, 2009 0 comments
We left our bikes at the house cause we were told it was going to rain. It didn’t. We made our way to downtown to do some shopping at all the cool guy shops. Saw some old friends and old bosses at the GDFT/RANSOM complex.






